Facebook to
begin pushing ads on Messenger
The social
media giant’s messaging platform will be pushing ads for generating revenue for
the company.
Facebook is
planning to globally roll out its updated beta version of the Messenger app
that will show advertisements on the app’s home screen. Although the rollout
will be slow, users will be able to see linked ads on their app’s home screen
by the end of the year.
Facebook will
be targeting the ads based on the user’s interest. The company plans to publish
ads in the app that will work like the ones on other platforms, i.e. open a
website related to the advertised content. However, Facebook also hopes that
there will be more ads on the Messenger that will lead to direct chats with the
businesses.
It is not
known whether people will welcome the updates user experience involving ads.
Facebook has to generate revenue from its services but they have to make sure
that their financial interests don’t get in the way of the app’s user
experience. If they don’t achieve that balance, then the social media giant
could see users migrating to an alternative messenger platform.
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